Google AnalyticsWebsite analytics made easy with google. Google Analytics generates detailed statistics on website visitors. It is aimed at marketeers as opposed to webmasters and technologists, as marketing is fundamentally where the concept of web analytics originally began.
G.A. tracks visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral, such as links within PDF documents.
Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions (goals). Goals may include sales, lead generation, viewing a specific page or downloading a particular file. This information can also be monetized. In using G.A., marketeers can determine which ads are performing best, giving clear indication of whether to optimise or cull campaigns.
The approach of G.A. is to illustrate the highest level of dashboard-type data for the casual user, as well as more in-depth data further into the report set. Through the use of G.A. analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Vividiti's Cardiff SEO web design team, specialise in creating optimised websites that provide outstanding performance on the major search engines such as Google, Yahoo & MSN, giving well constructed compatible data from the google analytics system.
If you are looking for assistance in setting up google analytics for your SEO website, need help utilising your Google analytics data to improve your current situation in googles natural search results, or require advice on converting your website visitors into sales leads, call one of our freindly SEO web design team for a chat. Click Here to contact us
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