Email marketing for Cardiff and the UK

You've got mail success.

Email Marketing (Email Shots, Email Blasts, Emailers or Newsletters) is one of the most effective and cost effective forms of direct marketing in use today. Utilising electronic mail as a modern and immediate way to communicate commercial or fundraising messages to a customer base. In its broadest sense, every email sent to a potential or current customer falls into the category of email marketing.

Let’s look at email marketing in more detail and explore the benefits for your business. As an additional feature of an effective SEO web design project, email marketing can be thought of as…

 . Sending emails with the purpose of enhancing the relationship of your business with your current or old customers and to encourage customer loyalty and repeat business.
 . Sending emails with the purpose of your business acquiring new customers or convincing old customers to buy something immediately.
 . Sending emails to raise product or brand awareness and elevate your brand positioning.
 . Sending emails to raise awareness of your partners or sponsors.
 . Sending emails to update customers with important information, that may affect their business.

Advantages of a well developed email marketing strategy

Email marketing has become one of the most effective ways to boost business on the internet. Why?…

• With a customised mailing list of any size you can effortlessly distribute email marketing messages to a wide range of specific, potential customers at a surprisingly low cost.
• Compared with the enormous costs of direct mail or printed newsletters, it is less expensive by far.
• An exact return on investment can be electronically tracked and has historically been proven to be very high. Email marketing is reported as second only to search engine optimisation (SEO) marketing as the most effective online marketing tactic.
• It is instant. As opposed to a mailed advertisment, an email arrives in a few seconds or minutes.
• It lets an email advertiser ‘push’ its message to a customer base, as opposed to a website that waits for customers to come in.
• It is easy to track. An email advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, and correlate sales with marketing. In other words, you can quantify its effectiveness with ease and see the results for yourself.
• Email advertisers generate repeat business affordably and automatically, with a well designed email marketing campaign.
• Email advertisers can reach substantial numbers of email subscribers who have opted-in to receive email communications on subjects of interest to them. Your customer base is better targeted and will therefore be more effective and result in higher sales.
• Over 50% of all Internet users check or send email messages on a typical day.
• Specific types of interaction with email messages can trigger other email messages to be automatically delivered.
• Specific types of interaction with email messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
• Easy on the environment - email marketing is totally paper-free!
  
  
  
  

  

SEO Web Design & Google Analytics Experts
Free Phone
0800 75 666 38