is the process of improving the volume and quality of traffic to a web site from search engines via search results for targeted keywords. Usually, the earlier your website is presented in the search results or the higher it "ranks", the more potential customers will visit your site. SEO
can also effectively target different kinds of search, including image search, local search, and industry-specific search engines.
As a marketing strategy for increasing a site's relevance, SEO
considers how search algorithms work and what people search for. SEO
efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
As effective SEO
requires changes to the HTML source code of a site, SEO
tactics may be incorporated into web site development
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